French Diva Insane Fashion

A premium handbag brand sought to build an engaging and seamless e-commerce platform to allow users to purchase bags and accessories 24/7, manage inventory centrally, and provide a reward-based purchasing experience with enhanced communication tools.

Technology

HTML, CSS, JavaScript, MySQL, WooCommerce, Payment Gateway: Razorpay, WhatsApp API via WATI

Industry

Bags, Online

Introduction

At Frenchdiva, we believe that a handbag is more than just an accessory—it’s a reflection of individuality and style.
Our curated collection of handbags and accessories is designed to empower and inspire, offering timeless elegance for every occasion.

We are committed to providing our customers with high-quality products that blend classic designs with contemporary trends.
Our offerings include a variety of handbags and accessories that cater to diverse tastes and preferences.

Client Requirements

  • Streamline Purchasing: Enable smooth 24/7 online purchase of bags and accessories with user-focused design.
  • Inventory Management: Develop a centralized system to monitor stock and streamline admin processes.
  • Enhanced UX: Create an intuitive and visually appealing browsing, filtering, and checkout experience.
  • Real-time Communication: Integrate WhatsApp and chat systems for instant customer engagement.

Business Challenges

  • Designing a unified platform that merges regular purchases with a reward point-based accessory system.
  • Implementing phone and WhatsApp login with OTP-based authentication securely.
  • Ensuring seamless backend management of products, offers, referral points, and inventory.
  • Providing real-time communication and delivery tracking while ensuring data protection and security.

Key Features & Solutions

Development Process
  • Planning & Design: Gathered functional requirements and built UX wireframes in Figma.
  • Prototyping: Delivered 2 homepage concepts and developed user flows for shopping, checkout, and rewards.
  • Development: Created all major pages (home, product listing, detail page, cart, checkout, etc.) with advanced filters.
  • Rewards System: Implemented a dynamic point system based on purchases, referrals, and exchanges.
  • Referral Program: Built-in referral system with WhatsApp sharing and point distribution.
  • Exchange System: Customers can upload a photo of their old bag and receive points post-return window.
  • Order & Inventory Dashboard: Admin access to order status, earnings, and stock levels.
  • Communication & Alerts: OTP login, email & WhatsApp order updates.
Key Features Delivered
  • Dynamic homepage with sliders, trending products, featured items, and Instagram feed.
  • Comprehensive product catalog with filters by type, price, and availability.
  • Detailed product pages with accessories add-ons and multiple color views.
  • Razorpay integrated checkout flow with reward point deductions.
  • Admin panel for full product management.
  • Points assignment system for various triggers (signup, purchase, referrals).
  • Real-time order, revenue, and stock reporting.
  • Secure authentication and encrypted communication.
  • Integrated Shiprocket for order fulfillment and tracking.

Results

  • Increased Conversions: Higher accessory purchases due to the engaging point system.
  • Streamlined Operations: Centralized order and inventory system reduced manual overhead.
  • Better Engagement: WhatsApp chat and referral program boosted user interaction.
  • Faster Fulfillment: Integrated Shiprocket ensured efficient logistics and tracking.
Stakeholders Involved
  • Internal: Project Manager, Developers, Designers, Testers, System Administrator, Inventory Managers
  • External: End-users, Delivery partners (via Shiprocket), Payment provider (Razorpay), Communication partner (WATI)

This e-commerce platform successfully merged a premium shopping experience with gamified reward mechanics, offering users more value per transaction while empowering the client with scalable backend tools. The integration of WhatsApp login, referral points, and old-bag exchange added unique competitive advantages and positioned the platform for future growth.

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