Cadila Pharmaceuticals

Cadila Pharmaceuticals Ltd. is one of the largest privately-held pharmaceutical companies in India. Over the past seven decades, we have been developing and manufacturing affordable medicines for patients around the world.

Technology

HTML5, CSS3, Bootstrap, JavaScript, PHP, WordPress

Industry

Pharmaceutical

Introduction

Our innovation-led drug discovery processes ensure the health and well-being of people around the world. Our enhanced investment in innovation and a strong track record in research and development have produced medical miracles that have changed lives and made a profound impact on real life.

We lead our industry in demonstrating the application of cutting-edge research to ethical business practices in producing the alchemy of optimum health outcomes for all.

Client Requirements

  • Modernize the Brand’s Digital Identity
  • Showcase Product & R&D Strength
  • Improve Site Navigation & Accessibility
  • Enable Easy Content Management
  • Ensure Compliance & Security

Business Challenges

  • Legacy System Limitations: The previous website had outdated design, limited CMS capability, and was not mobile responsive.
  • Complex Information Architecture: Managing large volumes of product data, therapeutic segments, research areas, and global presence.
  • Regulatory Restrictions: Strict content requirements for pharma industry compliance.
  • Speed & Performance: Slow loading times due to unoptimized media and legacy code.

Key Features & Solutions

  • Developed a clean, corporate design using neutral tones, medical-themed elements, and strong typographic hierarchy.
  • Mobile-first responsive design approach.
  • Created user-specific entry points (Doctor, Patient, Researcher).
  • Structured therapeutic categories and product detail pages for easy discovery.
  • Optimized on-page SEO with schema integration and meta hierarchy.
  • Built on a scalable architecture using WordPress (or custom CMS).
  • Integrated search functionality, product database, career portal, and location-based contact forms.
  • Built a centralized document download section with brochures, research papers, etc.
  • Compressed high-resolution imagery.
  • Integrated CDN, lazy loading, and minified assets.
  • Achieved faster load times on desktop and mobile.
  • Enabled SSL, firewall, and GDPR-compliant cookie consent management.
  • Integrated role-based access for internal content management.

Results

  • 40% increase in organic traffic within 6 months.
  • Improved engagement metrics: average time on site increased by 27%.
  • Positive feedback from internal stakeholders and partners.
  • Streamlined updates via CMS, reducing content turnaround by 60%.
  • Stronger brand image reflecting Cadila’s global presence and R&D leadership.

The new Cadila Pharmaceuticals website is now a robust, scalable, and modern platform that reflects its status as one of India’s largest privately held pharma companies. With improved UX, better searchability, and scalable architecture, the platform now supports business growth, research visibility, and stakeholder engagement effectively.

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